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Need vs Wants

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Needs( Jarurate ) - Needs wo sari chize hoti hain jinke bina ek insaan ka jivan mano ki pani ke liye tarasta hua zamin. Jiske bina jivan ki kalpana kar pana hi bahut muskil ho. jaise ki hava, pani, khana etc. Wo sari jaruratmand chize jo ek insaan ke jivan ko aasaan banati ho usse hum Need kahte hain. Pahle zamane me ek insaan ki jarurat bahut hi basic hoti thi - Roti, Kapda aur Makaan. But with the passage of time Education, Health, Security ye sari chize milkar ek insaan ke life ko bahut hi aasaan  bana deti hai. Ager ye sari jarurate puri nai hoti hai to insaan ka jivan ek nark ke saaman ho jata hai aur uske aanth ka bhi time bahut nazdik aa jata hai. To isse ye pata chalta hai ki ye Need ki fulfiilment humare liye kitni importance rahti hai.  Wants( Chahate ) - Wants are those things jiski jarurat hume itni nai hoti ki uske bina jina muskil ho jaye. Wo sari chize jisko pane ki hum chahat rakhte hai, uska use karna chahte hain either present or future k...
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Marketing

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Ek business ke liye " MARKETING " word sirf word nahi ye uskeliye ek aisa power hai jiski help se wo apne apko bahut hi bada bana sakta hai. Iski importance itni hai ki without this you cant even think of your can survive agar bhi yadi survive kar jati hai to bhi iska kabhi bhi achhi growth, expanson even uske product bhi market me jagah banane ko struggle karenge. Chaliye isko story ke through samajhte hai- We know customer is king of any business. To ye king apne khass sevak ko kab yaad karta hai jab usse kisi chiz ki kami mahsus hoti hai. Aur uss kami ko dur karne ke liye bahut sare Sevak rahte hai. But king usi ko yaad karta hai jo usse sahi value diya ho. King kabhi bhi apne uss sevak ko nai bhulta. To aisa kya kiya uss sevak ne jiski wajah se king baar baar usi ko yaad karta hai. To uss sevak ne apni marketing ki. wo king ki kami dur to karta hai sath hi sath usee ye ehsaas bhi dilata hai ki jab bhi usse kisi chiz ki kami hogi humesa usse yaad kare. To ...
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